In the age of social media and online marketing, how do we as artists strike up a burning interest in our Facebook pages?
As my 100 Days of Art project comes to a close, I am taking a moment to look back and take note of where I started in comparison to where I am now. One of the hardest things as an artist is to put your work out there to be judged and criticized, but in the online world of today we also have to be our own marketers and publicists, when most of us just want to create!
Social media marketing is a must for artists who want to be seen and have engagement with others. It’s a circumstance that no matter how much we delay it or ignore it, it is a must. The reason for this is that social media platforms are changing the way their algorithms work in order to charge for ads. It’s great for them, but what about the little guy?
When I first started my Facebook page it was like a black hole of nothingness. I could post 20 times a day and no one would see anything. It was as if I were keeping a personal journal of my work it was so bad. It broke my heart to not have any connection. True, some of my friends and family managed to see the invite to like my page and then actually did. And to be honest, I began to take it personally. My already fragile confidence, as artists tend to have, was waning under the unwavering comparisons that were going on in my mind. How does this “so-and-so” artist have thousands of followers? And look…they are talking to them too!
However, after many attempts at different Facebook pages that came and went, I knew deep down that it wasn’t me or my work. No one could see me! If my followers didn’t actually follow me and look at my page daily then they wouldn’t know I existed. I experienced this myself in having liked several pages but knowing I never see their posts.
In the meantime, I was creating and posting. I came across a video on How to Sell Art Online, by Cory Huff. In the video the artist mentioned doing a 100 day project through an email newsletter. It occurred to me that I could do something similar but with Facebook posts. But before I headed down that road I needed to know that others were interested. So after hemming and hawing about it I finally made a post asking my friends and family if they would be interested in such a project.
I had about 26 likes/hearts on the post and a ton of comments! People were interested!! Once I saw that people were excited on my personal Facebook page I took a moment to think about the project.
The 100 Days of Art is not about paying your bills or selling all 100 drawings. You MUST understand this. The reason being is that if you go into it looking for sales then you will get burnt out and disappointed and you will not finish. The most important thing is to make sure you finish at all costs. If you are like me and have a job and kids and responsibilities, you better strap in for the ride. You WILL have obstacles and challenges not only from within but from your family, from your well-meaning friends and from complete strangers. All of this aside, when you come out on the other end you will have better Facebook engagement AND 100 FINISHED ARTWORKS!! That is serious business!
Next I created some graphics explaining in a concise way what the 100 Days of Art is.
I posted these on my Facebook art page and then shared them on my personal page. I also boosted the post with a $20 Facebook ad. I chose a demographic of 18-65 in Alabama and Georgia, women and men. It was a very wide demographic. I may have added interests such as art, painting, drawing, fine art, and nature.
And this was about 2 weeks from my start date on May 1.
I had settled in and began making work asap. I wanted to have a head start in case I had any issues getting one created. I knew I had upcoming events where I couldn’t make art that day. I took all of this into consideration and planned accordingly.
That’s how it began…